A concept in design is the way in which the audience understands the communication. It is the overall message or impression being given. When it comes to creating a brand identity, the concept is the first step in the graphic design process. It usually involves a logo and key design elements (colours or shapes for example) that will follow the brand across all media. This web site is under construction but if you need a concept for your business or brand, please visit Benj or Tess McCabbe. If you are a concept designer looking for work, please visit Seek.